This may be old news to some of you, but last week my best friend sent me a link to this Forbes article about a disappointed J. Crew customer to who managed to CEO Mickey Drexler on the phone. The blogger wrote:
In 2004-2008, 80% of my wardrobe from the PJs to the cocktail dresses was J.Crew. Now, if I find anything that doesn’t get returned to the store for a sizing (oh my god, the vanity sizing) or quality issue (I can see through this t-shirt!), it’s a miracle. Or a mistake made on final sale.
I distinctly remember my first J. Crew purchase because it was such a big deal to me. I was in 6th grade, and I bought a grey boucle v-neck sweater to wear to a Teen Scene the following Friday (even then, I knew how to dress to attract a man). I loved it so much that I couldn't wait til Friday to wear it, so I wore my "school dance sweater" not once, but twice that week. For 15 years afterwards, my coats, sweaters, swimsuits, and socks were all from J. Crew. It was a rare day that my outfit did not include at least one J. Crew item.
But over the past three to four years, I have bought less and less, and the things I buy all turn out to be duds. T-shirts get holes after two wears. A cardigan ripped in the arm pit seemingly the moment I left the store. I have to try three different sizes just to find a pair of pants that fit. They also started to seem desperate. The emails kept coming, offering a different discount every day. Why should I buy anything if the price goes up and down in a daily basis? Finally, I've just stopped opening the emails. And the styling. This isn't my biggest issue, but come on. Not everything requires sequins, studs, a chambray shirt, a pop of neon, and a bubble necklace. Dial down the trendiness a notch and go back to focusing on quality basics.
I say this with love, J. Crew, but pull yourself together.
Does anyone else feel like J. Crew could use some tough love?